The WORK
This is a selection of mostly recent work completed within the last few years or so. A few older projects are also included to show some breadth of industry/vertical experience.
VALORANT Launch
One of the Most Successful New Game IPs of the Decade
VALORANT Branding
New Video Game IP Brand Identity Development
Launching VALORANT in China
Did you know in China, VALORANT isn’t called “VALORANT?”
VAL Episode 4 Campaign
Launch campaign for VALORANT’s 4th Episode and more...
Unapologetically Global
Regionally resonant reveal (say that 3 times fast) campaigns for the Agents, VALORANT’s most valuable asset
VALORANT Episode 5 Campaign
A player experience-spanning campaign for “SHATTERED,” VALORANT’s 5th Episode
VALORANT YR 1
A Campaign to Celebrate VALORANT’s 1-year anniversary
Premier Branding & Launch
Riot Games' Industry-Leading Path to Pro Group Play Initiative
Rift Rivals
Brand development, awareness campaign and event production for League of Legends’ international “grudge-match” esports event
Disney World CX
Re-Imagineering e-commerce customer experience journeys with Disney
Archive
Ted.Perez + Assoc.
CRMXP for Nike
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Vizio
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WORLDS 2017
The most-watched esports event of all time
VALORANT Premium Content
Campaigns for premium weapon skins and other in-game accessories
Naked Juice
Winning the price wars in the super premium juice category
HALO & GoW
Helping Microsoft Studios boost player loyalty between releases